Customized Receipt Marketing Solutions
SmartReceipt is an innovative marketing solution designed to give you a unique opportunity for revenue generation. It enables you to leverage your existing POS system as a marketing tool, increasing your customers’ level of engagement and their return rate.
SmartReceipt provides you with a one-on-one messaging opportunity to reach your customers in real-time. It enables you to turn a sunk cost—your receipts—into a source of revenue through the use of dynamic promotions and coupons. You can configure your SmartReceipts to emphasize certain products, control coupon effective dates and more, based on your unique customer transactional data. This level of commitment to your customers will keep them coming back for more.
Learn more by clicking through the presentation on the right.
Our feature-rich SmartReceipt Marketing products are offered in basic and advanced packages, giving you as much control over your receipts as you need.
Both products include our easy-to-use, drag and drop interface, multi-level content control, enhanced graphical capabilities and dynamic coupons with fluid, operator controlled expiration dates. Our Marketing Pro takes it to another level by allowing you to target and customize messaging based on your customer’s order, the time of day, and what products you want to promote the most. It also gives you the real-time analytics you need to optimize your marketing campaigns.
Case Study: El Gallo Giro
“The El Gallo Giro marketing team chose to implement the SmartReceipt Pro product because of the impressive feature set it offered,” Alex said. “We knew it would let us use our existing receipt system to create targeted marketing materials for customers, and we knew it would be easy to install and operate the system. It would also provide us with the advanced analytics to track our results and refine our messaging.”
El Gallo Giro uses the dynamic coupon features of the SmartReceipt system to create several different kinds of coupons, including simple discounts and buy one/get one promotions. They also print coupons centered around holidays important to the Hispanic community.
The SmartReceipt system has performed beyond expectations. El Gallo Giro has found that their customers are responding very favorably to the SmartReceipt system. The coupons that are set with an expiration date of 7 days or less are especially effective. Redemption rates average between 4 and 6 percent, with the industry standard for coupon redemption approximately 1 percent. Week-to-week sales have increased by approximately 2 percent, which management attributes to the SmartReceipt system.
See the impressive results the SmartReceipt solution has generated for other businesses by visiting the Our Customers page.
SmartReceipt – Media Just Got Smarter
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Veterans Canteen ServiceThe U.S. government is working to get our veterans healthier by communicating personalized nutrition information and education. They provide engaging tips to veterans by creating health fun facts and quizzes. VCS also uses targeted coupons to balance the promotion of healthy items to encourage healthier dining with the necessary business economics of driving repeat business and increasing sales.
Product: Nutricate Pro
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Veterans Canteen ServiceThe U.S. government uses SmartReceipt Marketing at its retail stores for veterans. In this example VCS is targeting promotions based on its customers purchases (Clock radios need batteries). It is also using SmartReceipt to continue the sales process after the customer leaves by leading them to their website with trackable promotion codes. VCS also uses SmartReceipt Marketing features to cross markets products between its cafeterias and retail stores.
Product: SmartReceipt Marketing Pro
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SubwaySubway uses SmartReceipt’s marketing capabilities to accomplish several goals at once — increase guest frequency and sales by setting very short expiration periods on coupons, cross promote different dayparts based on when the customer is eating, and introduce new products to the customer.
Product: SmartReceipt Marketing Pro
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SubwaySubway uses Nutricate at select stores to give its customers more information about what they are putting in their bodies. Often found in addition to calorie counts on menu boards, Nutricate receipts give its guests more nutrient categories, personalized nutrition information with meal totals and % daily values, as well as targeted health tips. Subway also uses SmartReceipt’s dynamic couponing capabilities to increase guest frequency and increase revenue.
Product: Nutricate Restaurant
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BurgervilleBurgerville uses NCR’s double-sided thermal printer at its restaurants. On the front side of the receipt, it prints the customized nutrition information and targeted health tips. The back side prints a variety of messages and promotions that help accomplish different communication and revenue goals. From brand messaging and customer surveys to promotions and dynamic coupons, SmartReceipt helps Burgerville optimize its receipt real estate. Read the case study.
Product: Nutricate Restaurant
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SilvergreensSilvergreens restaurants use NCR’s double-sided thermal printer in order to optimize its receipt real estate. Silvergreens uses the front of every receipt to communicate personalized nutrition information, targeted nutrition education as well as promotions and coupons. On the back, Silvergreens rents out space to partners and advertisers who are interested in reaching a specific clientele. All promotions can be targeted based on what the customer ordered, where the advertisers place of business resides in comparison to Silvergreens restaurants, the time time of day, among other targeting capabilities. SmartReceipt provides Silvergreens multiple benefits in one application — brand builder with nutrition, guest frequency builder with bounce back coupons, and new revenue generator with partner advertising programs.
Product: Nutricate Restaurant
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4Food4Food restaurant in New York City is a create-your-own healthy burger concept. Due to this level of customization, a caloric number on menu boards is not applicable, so 4Food wanted to make sure its customers received accurate and relevant nutrition information for their meals. They also use SmartReceipt to communicate the days online password for Internet access, all managed in the SmartReceipt admin.
Product: Nutricate Restaurant
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383 Madison AvenueJP Morgan’s corporate offices located in NYC are managed by Aramark Foodservice. JP Morgan is focused on implementing wellness solutions for their workforce and have focused their SmartReceipt on communicating personalized nutrition information and targeted health tips. Their goal is to educate their employees on the wide variety of healthy and delicious choices in their cafeterias in order to create and measure behavior change.
Product: Nutricate Pro
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Adobe CorporationAdobe Corporation uses the Nutricate Receipt to engage their employees and encourage healthier choices when they eat in their cafeterias. Nutrition tips and graphical quizzes help entertain and engage employees when educating about health & wellness.
Product: Nutricate Pro
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Rusty’s PizzaRusty’s Pizza wants to grow online ordering and is using their SmartReceipt to promote and track their new service. Their coupons are positioned to promote new menu items and drive customers back quickly.
Product: SmartReceipt Marketing
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