Case Study: Veteran Canteen Services

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Veterans Canteen Service Selects Nutricate Solution

SANTA BARBARA, Calif. — January 31, 2011 — Veterans Canteen Service (VCS), the U.S. government’s provider of merchandise and services to our country’s veterans, will be launching SmartReceipt’s Nutricate solution in all 180 locations nationwide. Nutricate, meaning “to nutritionally educate,” provides personalized nutrition information and education on customer receipts.

“We really love Nutricate’s ability to provide personalized nutrition information and relevant health tips on the receipt,” explains Marilyn Iverson, director of VCS. “We feel it’s our responsibility to offer as much information as possible on our food choices in order to provide our veterans all the tools necessary to live a healthy lifestyle.”

Every Nutricate receipt will display detailed nutrition information for menu items ordered along with the meal totals making the nutrition information relevant and easy to use. Percent daily values are also displayed to help customers comprehend the information and understand its relative significance in the context of their total daily diet. Triggered by what is ordered, meaningful health tips also print on the receipts to help educate veterans on the healthy choices available in their cafeterias. For example, if a customer orders french fries their receipt could print a message that says, “If you’re watching your diet consider trying fresh fruit or baked tater tots instead of fries and save more than 200 calories.”

“As consumers, we have such a wide variety of choices we can make when dining out,” said Jay Ferro, CEO of SmartReceipt. “Nutricate is intended to give us instant feedback on our decisions and to help us better understand our options so we can all make the choices that are right for us.”

In addition to the nutrition information printed on the receipts, VCS will also be using SmartReceipt’s dynamic couponing tool in its retail stores.

“From a marketing perspective, VCS’s objective is to cross market our world-class merchandise and services within our food and retail environments,” Iverson said. “SmartReceipt’s Web-based enterprise software easily integrates with our POS and is exactly the type of management tool we need in order to accomplish this goal.”

About VCS
The Veterans Canteen Service (VCS) is a part of the Department of Veterans Affairs. The VCS is located in VA Medical Centers, CBOC’s and VBA’s offices. The VCS mission is to provide America’s veterans, enrolled in VA’s health care system, their families, caregivers, VA employees, volunteers and visitors, reasonably-priced merchandise and services essential to their comfort and well-being. The vision is to be an integral part of the VA community, be an efficient, innovative, customer-driven organization consistently delivering merchandise and services of exceptional quality and value by a knowledgeable, friendly and enthusiastic team that takes pride in the mission.

About SmartReceipt
Santa Barbara, California-based SmartReceipt, Inc. provides powerful customer engagement solutions for the retail and food service industries. SmartReceipt offers a range of products that enable companies to engage with their customers in an affordable, convenient and dynamic fashion. By delivering the right message to the right customer at precisely the right moment, SmartReceipt products offer the most effective way to engage with the customer. SmartReceipt’s Nutricate program provides personalized, convenient and meaningful nutrition information and education to consumers. Visit www.receipt.com and www.nutricate.com for more information.

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